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Be Seen

Make sure people know about and notice what you’re doing.
Get people excited and interested in what you’re offering.
Use existing connections and come up with ways to reach the people you want to reach.

Get ideas for your activity here

1Provide all the details

Share all the important information in a way that grabs people’s attention and appeals to the group you’re trying to reach.

Include images or graphics, use a friendly and approachable style of communication, and make sure the information is easy for people to understand.

2Flyer the local neighbourhood

Spread the word about your local activity. Create eye-catching flyers that you can distribute to people in the area.

Consider both digital and physical flyers, but keep in mind that printing costs can add up.

When we first started, Slung Low helped us leaflet every house in Holbeck. On our first-ever session, we had over 75 men and women turn out! We don’t think we would have got anywhere near as many if we had relied on social media alone. Our local newspaper South Leeds Life has also been really supportive of the promotion of the club to local people.

3Word of Mouth

Use your connections in the community to spread the word about your activity.

Encourage people you know to let their friends and family know about it too.

Before doing a big marketing push, we wanted to ensure we grew the new ParkRoll with local people. We sat on local Whatsapp groups, had kids at school etc so purposefully shared information by word of mouth, which helped us grow it in a local organic way. From this it just continued to grow.

4Banners

Grab people’s attention by displaying a banner that promotes your activity.

Consider using a feather flag for temporary promotions during your event, or explore the option of a permanent banner (note that this might involve obtaining permission).

5Local Media
6Use School Networks

When Holbeck Moor Junior Football Club set up, one of the first things they did was reach out to develop a good relationship with a Holbeck Primary School, helping clean up and improve the schools field space which is now used by the football club and school children. The club linked the school to some Out of Schools Facility funding which has bought in resource to the school to open up its facilities out of school opening times. Holbeck Moor JFC have carried out litter picks and community clean ups between the school and the field to improve the environment for the children. They’ve carried out fundraisers to donate gifts at the primary school at Christmas. Merry Christmas from Holbeck Moor JFC - South Leeds Life

YouTube Video
7Social Media

TikTok

DAZL Dance

Instagram

Recovery Runners Community

X

Leeds Dads

Facebook

Seacroft Community On Top

8Key Connectors

“Stacey is a real asset in the Seacroft community. A mum, dog-lover, gym instructor, football coach, and a lifelong learner, always picking up new skills through various courses to put into action. But what really sets Stacey apart is how she brings the community together and provides a fun and supportive space for others to be active. Stacey is a positive role model with her enthusiasm and drive to get things going, and encouraging others to share their ideas. Another great quality is how she is happy to support other projects in Seacroft and in Leeds to benefit the community. And, it's not just Stacey; she's got an amazing network of like-minded people with her.” - Jen Rawson

9Local Events and Spaces

Active Through Football: Women's Event

YouTube Video

British Cycling Event

Holbeck Sport and Active Lifestyle flyer

Recovery Runners at Leeds Dock - New Years Fundraising Event

Park Play Event

Nowell Mount Community Centre - RFU Event

YouTube Video

Valkaryes Birthday Event at Cross Flat Park

10Stand out from the crowd

Holbeck Moor

Our club crest was designed by Ewan Speck, mens coach, and founder of the club, its a husky, hence our nick name 'The Huskies'.

We train and play on Holbeck Moor, a place where, in 1936 30,000 people turned out to oppose the Fascist leader Oswald Mosley. We take inspiration from this historic event, and work hard to ensure the club reflects the diverse communities of Holbeck.

We have learnt that we have far more in common that divides us, people face similar barriers and we have seen players supporting each other through the cost of living crisis. Mental Health is also a subject that our players feel passionate about and many players speak of how, participation in the club, has helped them address mental ill health and trauma.

Earlier on this year, we proudly became the UKs first ever Women's Football Club of Sanctuary.

Our diversity makes us stronger - The Huskies - All Here or Nowhere

Leeds Dads

Regarding the t shirts, Leeds Dads wanted something that would reflect their character of playfulness and care in supporting dads and their pre school kids. The volunteers are there to support the activities - but more importantly to engage and support the dads. Leeds Dads’ logo is constructed from kids’ spelling bricks, so our whole ethos of play remains prominent on the t shirts. The colour code is black writing on a yellow shirt with green ring collar and cuffs. So we want the shirts to be easily identified but friendly and accessible.

Recovery Runners

YouTube Video

SLV

When designing our logo for our team we were very specific down to the colours, and the features on the face of the Valkyrie to reflect the various ethnicities in our group.

The logo is at the core of all our marketing, you will find this on our merchandise including T.Shirts, Hoodies and our social channel on Instagram. We were keen to ensure the sizing of our t-shirts were inclusive of a rage of sizes. We took this into consideration when approaching suppliers.

11Email Partners

Emailing partners can be a quick and cost-effective method to promote your activity.

You can reach out to local contacts and partners, asking them to share the opportunity with their networks, especially those who might be interested.